claimed to use social networks, such as Facebook, whilst 59 percent used media sharing platforms, like Snapchat, Instagram, YouTube, and Pinterest, which at their core are image- and video-based services.Īs of the third quarter of 2022, over half of U.S. In 2023, 65 percent of social media users in the U.S. Whilst some services are for microblogging, like X (formerly Twitter), some are picture- or video-oriented. Over the years, social media platforms have changed and evolved to suit audiences’ preferences and usage needs.
Men of the same age group followed accounting for over 11.7 percent of all Meta social platform users. Meta Platforms, which owns social media giants such as Facebook, Instagram, and WhatsApp, found its largest audience with women aged 25 to 34 years, who made up 11.8 percent of all users. Who uses social media in the United States?Īt the beginning of 2023, almost 53.9 percent of social media users in the United States were women.